This implies that the issue for pet insurance is awareness, not price.

ims and…bias pointed out, insurance companies are banks, premiums are deposits, and claims are withdrawals. The object of the game is to have the largest possible pool of assets available for investment, and that goal is not necessarily realized by reducing claims and, therefore, premiums.
Most insurance companies are not in the risk-reduction business; they are in the risk-pricing…
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Remarkl
Byrne Hobart
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1 min read·
Nov 26, 2019
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This implies that the issue for pet insurance is awareness, not price. There’s not a lot of elasticity, so they make an underwriting profit, and have to drive growth by accepting a higher CAC.
Would be great to talk about this and other things in more detail. Can you email me at bhobart@gmail.com?
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Written by Byrne Hobart6.1K Followers
·322 Following
I write about technology (more logos than techne) and economics. Newsletter: https://diff.substack.com/
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